Lady Gaga is back with more from her Legendary Style campaign for Tiffany & Co.. The new print ads and short film show Gaga in the brand’s new Tiffany HardWear collection. “It’s different and elegant—but it’s not what you would expect of elegance. That’s like me I think—I’m a bit different.”
Though Gaga quickly evolved into a fashion force through years of style risks and captivating moments, she gives the credit to her mother. “I’m so fascinated with my mother as a style icon,” she told Vanity Fair in an exclusive. “She handled our life, and my father’s life, with so much dignity and grace. She carries whatever she wears like a queen. My mother has this undeniable ability to lead with kindness—it’s her strength, stealth, and power.”
The collection echoes Gaga’s description. It was inspired by a unisex design from 1971 and “pays tribute to the strength and spirit of the modern woman.”
“Tiffany’s represents timeless American jewelry,” Gaga said while shooting the campaign. “It is so definitive and iconic in the way that it has trademarked its vision, but it continues to push and be interesting and evolve with the times.”
The full behind-the-scenes film from the campaign will be available on Tiffany.com beginning April 5.
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