More is more when it comes to swimwear, both on and off the beach.
Whether you are off to Sardinia, Ibiza, Croatia or Brighton make sure you load up on colour, sequins, rainbow stripes and fluorescent accessories; too much is never an option.
Keep it relaxed and fun by adding a sporty twist with a neon waterproof jacket (the winds in Newquay can suddenly turn the highest of temperatures) jelly shoes (yes the 90s are back) and a wetsuit- we love this short palm print from Asos.
Finish with a visor and reflective bright sunglasses and you are beach ready! Team sports: optional.
Kaftan, £15, MissPap (misspap.co.uk); asymmetric frill swimsuit, £35, Asos (asos.com); shoes, £12, Sun Jellies (sunjellies.com); visor, £2.99, Amazon (0800 496 1081, amazon.co.uk)
Waterproof jacket, £75, K-Way (k-way.co.uk); sequin swimsuit, £29.99, New Look (0344 499 6690, newlook.com); sunglasses, £120, Finlay & Co (finlayandco.com)
Asymmetric top, £18, Asos; bikini bottoms, £16, Accessorize (020 3372 3052, uk.accessorize.com); visor, £2.99, Amazon (0800 496 1081, amazon.co.uk)
Bikini top, £8, Peacocks (029 2027 0944, peacocks.co.uk); high-waisted bikini bottoms, £18, Asos; sunglasses, £55, Polaroid at Sunglasses Shop (0800 148 8070, sunglasses-shop.co.uk)
Scuba swimsuit, £45, Asos (asos.com); shoes, £58, Melissa (0800 048 1722, shopmelissa.uk)
Styling by Paula O’Connor
Photographs by Chris Bracewell
Stylist’s assistant: Sian O’Donnell
Photographer’s assistant: James Sharpe
Hair and make-up: Katie Pettigrew at LHA Represents using Kevin Murphy and Bobbi Brown
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