When you hear (or read) about natural or clean beauty, inclusivity and accessibility might not be the first two things that come to mind since compared to their non-natural counterparts clean and natural beauty products tend to have a higher price tag. However, Nordstrom’s latest concept shop, is hoping to change that. On March 1st, the department store unveiled Fresh Faces, a one-stop-shop for beauty and wellness enthusiasts curated by Nordstrom’s Vice President of Creative Projects, Olivia Kim.
The concept shop features over 500 customer choices including a mix of long time favorite brands as well as newer indie brands, from skincare, cosmetics, and even vitamins. Some of Kim’s personal favorite picks: VEQUE Nail Polish in Naturale ($18), Kosas Tinted Face Oil ($42) Clove + Hallow Bronzing Powder ($15),
“It was important to me that we selected brands that are inclusive in every sense of the word. We wanted to create a shop that anyone can visit for their beauty essentials, regardless of skin tone or gender.” Kim told Teen Vogue. “With all of our Pop-In shops, we want to make sure there is a wide assortment and products at every price point so everyone can be a part of the experience, for example you can find a $12.50 deodorant from Ursa Major or a facial serum from Vinter’s Daughter for $185.”
She added: “Inclusivity and diversity are key pillars in everything we do, and we thought this would be a great opportunity to bring together a destination for natural and inclusive beauty essentials.” Fresh Faces, with its fun and friendly environment, gives the customers a chance to test all the products, learn something new, and educate them on how to integrate natural beauty products into their daily routines, no matter their budget or background. Mission accomplished.
The pop-in runs through April 14 at select Nordstrom locations. But if you can’t make it IRL, we’ve selected some of our favorite products to shop online below:
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