From Pyer Moss's Fall 2018 ad campaign featuring the Compton Cowboys and the Cowgirls of Color to Solange's When I Get Home wardrobe, black cowboy and cowgirl culture is getting a much overdue moment in the spotlight. Once an afterthought in the Americana imagination, black people are reclaiming the yeehaw narrative (just search #BlackYeehawAgenda for proof), showcasing that their affinity for cowboy hats, Western boots, oversize buckles, and yes, horseback riding, has been alive and well for years.
Often times, Western culture is still synonymous with White culture, despite the fact that the black cowboys date back to the 1800s. According to The Smithsonian, "historians estimate that one in four cowboys were black." The black cowboy was left out of the Western film genre almost entirely, save for a few movies like Buck and the Preacher, Silverado, and Django Unchained. But today, proponents of black cowboy culture are fighting that whitewashed narrative head-on through style, film, and storytelling. Keep scrolling for five outfits that perfectly capture the #BlackYeehawAgenda.
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